Customer Experience Management Market Growth Accelerated By Focus On Continuous Customer Engagement
Customer Experience Management Market Customer experience management (CEM) solutions help companies to gain valuable insights through interaction data analytics and continuous evaluation of customer sentiment. CEM platforms integrate technologies like big data, artificial intelligence, and machine learning to gather and analyze feedback from multiple channels and touchpoints. This helps organizations improve service quality, enhance product features as per customer needs and retain high-value customers through personalized engagement. The global customer experience management market is estimated to be valued at US$ 12.55 Bn in 2023 and is expected to exhibit a CAGR of 21% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights. Market key trends: The growing focus of companies on continuous customer engagement throughout the customer lifecycle is propelling the customer experience management market growth. CEM solutions empower busi